April 2024

Bay Breeze

In This Issue

Charles Cates

Upcoming Events

Battery Powered Equipment Dinner Meeting

APRIL 18 | Blue Pheasant | Cupertino

Join us for dinner and learn about EV equipment and charging options available now or coming soon from Representatives from SiteOne, Milwaukee and Towa.

Register Here!

SFBA Chapter Celebration - Save the Date!

June 15 | Michael's at shoreline | Mountain View

Come and celebrate the brilliant history of the SFBA Chapter. We will also celebrate CLCA's Landscape Educational Advancement Foundation (LEAF), that has many named funds honoring our Forefathers and Foremothers. More details coming!

Chapter Sponsored LEAF Funds as of January 31st, 2024

Hans Biland Memorial Fund $12,195.88
Barry Cohen Honorarium Fund $9,915.08
Candy Fiske Honorarium Fund $7,125.12
Herbert Frank Memorial Fund $16,481.83
John Gachina Memorial Fund $14,335.00
Bill Hayes Memorial Fund $13,520.62
Klaus Hertzer Memorial Fund $11,544.49
Ken Jenner Memorial Fund $12,201.99
George Kunimoto Memorial Fund $12,770.00
John and Mary Lyngso Fund $15,832.15
Edron Schneider Memorial Fund $11,574.81
Paul Shogren Memorial Fund $16,963.56
Joe and Sally Tanouye Memorial Fund $5,250.82
Mas Tsuda Memorial Fund $7,018.98
Steve Whitehill Memorial Fund $7,433.50
SFBA Chapter Fund $10,539.25


Article of Interest

Cultivating Connections

Photo courtesy of Jay Rotonelli

Photo courtesy of Jay Rotonelli

In the dynamic world of landscaping, the lush greenery and vibrant blooms are not the only things that grow. Beyond the seeds and soil, there exists a profound connection between growing landscapes and nurturing relationships. This symbiotic relationship is the cornerstone of the landscape business, where the cultivation of both plants and relationships with customers is paramount.

The Green Tapestry of Trust

At the heart of the landscaping industry is the cultivation of trust. Just as a garden needs careful tending to flourish, a successful landscaping business thrives on the trust it builds with its customers. Trust is the soil from which lasting relationships sprout and grow. Clients entrust their outdoor spaces to landscapers, relying on their expertise to transform visions into reality.

Building trust involves more than just delivering a beautiful garden; it requires transparency, communication and a commitment to excellence. Landscapers who prioritize open communication and clear expectations create a foundation of trust that strengthens over time. Clients who feel confident in the expertise and reliability of their landscaper are more likely to invest in long-term projects and recommend their services to others.

Growing Solutions, Not Just Plants

In the landscape business, problem-solving is an art form. Every outdoor space presents a unique set of challenges, from soil conditions to climate considerations. Successful landscapers understand that finding solutions goes beyond the physical act of planting and designing; it involves addressing the specific needs and desires of each client.

Listening becomes a crucial tool in this process. Landscapers who take the time to understand their clients’ preferences, lifestyle and budget can tailor solutions that not only meet expectations but exceed them. Whether it’s recommending low-maintenance plants for a busy homeowner or designing a water-efficient landscape for an eco-conscious client, the ability to find personalized solutions fosters a deeper connection between landscaper and client.

The personal touch in landscaping goes beyond the design phase. Landscapers become partners in their clients’ journeys, offering guidance, support and a shared vision for the future. This personal connection transforms the landscape business into the people business, where the satisfaction of clients becomes a measure of success.

The Landscape and People Business

In the ever-evolving world of technology, where automated systems and digital interfaces dominate, the landscape business remains fundamentally rooted in human connection. Landscaping is not just about transforming outdoor spaces; it’s about enriching lives and creating environments that enhance well-being.

Nurturing Growth

As landscapers tend to the growth of plants, they also nurture the growth of relationships. Repeat business and word-of-mouth referrals are the natural byproducts of satisfied customers. A thriving landscape business understands that client relationships are cultivated over time, much like a well-maintained garden.

Regular communication, follow-up visits and a commitment to ongoing support create a bond that extends beyond the initial project. Landscapers who go the extra mile to ensure customer satisfaction not only secure repeat business but also contribute to the positive reputation of their business within the community.

The Future of Landscaping

As the landscaping industry continues to evolve, the importance of the relationship between growing landscapes and growing relationships becomes even more evident. Sustainable practices, eco-friendly designs and a commitment to customer satisfaction are shaping the future of landscaping.

In an era where environmental consciousness is on the rise, landscapers are playing a crucial role in promoting sustainable practices. Educating clients about water conservation, native plant species and eco-friendly design options not only enhances the beauty of landscapes but also aligns with the values of a socially conscious clientele.

Nurturing the Roots of Success

In the world of landscaping, the beauty of a garden is not just in its visual appeal but in the relationships it fosters. The landscape business is, at its core, about cultivating trust, finding solutions, and connecting with people on a personal level.

As the industry continues to flourish, it’s essential to recognize that the growth of landscapes and relationships goes hand in hand, creating a tapestry of beauty and connection that stands the test of time.

By Jay Rotonnelli | March 2024
Read Article on LawnandLandscape.com

Partner Spotlight

The Month’s Partner Spotlight is Belgard


This goes beyond turning creativity and craftsmanship into lasting outdoor spaces.
It means bringing your vision to life, together. Because with Belgard, you get more than just beautiful products, you get a partner to help you every step of the way from inspiration to installation and beyond.
Unleash your creativity and embrace the art of living well outside. Explore the Belgard Catalog today and connect with your local Belgard representative to embark on this exciting venture together:
Donald Givens
Email: donald.givens@oldcastle.com
Phone: 510-427-8017

Diamond Partners

Gold Partners

Emerald Partners

Sapphire Partners

Achievement Award A La Carte

Pacific Nurseries

CLCA Member Benefit

2024 Board of Directors

Chairperson of the Board – Juan Carlos Esparza
President – Barry & Mary Cohen
Vice President – Beth Valdez
Treasurer – Scooter Wren
Secretary – Jackie Marsey
Associate Liaison – Marin Villalpando

Auxiliary President – Lesley Peters
Auxiliary Vice President – Girvin Peters
Auxiliary Treasurer – Rick Camin
Auxiliary Secretary – Vicky Parrott